Rare lion cubs killed in Ethiopia

This AP story exposes how a zoo in Ethiopia is handling its $1000 a month revenue shortfall: Poisoning its lion cubs and selling their carcases to taxidermists for $170 each. A half dozen of these rare Ethiopian lion cubs have been killed this year alone. Not only is this an extremely sad situation, but it seems financially idiotic as well. The numbers don't add up. This is not the answer to their financial problems.

The article goes on to say that the wildlife UK charity, Born Free Foundation, has called for an end to the cub killings. And as nice as that is, I think it would be a lot more effective if the Born Free folks made it possible for people to donate money through them that would go to the zoo to take care of these cubs and keep them alive. If you go to the Born Free website, it's all about getting donations. Instead of wagging their finger at an impoverished zoo whose officials have run out of options, how about if they help the zoo find a way to solve their financial woes?